Bubbleffea Brand Story
In the bubble tea (also known as boba tea) industry, almost 80% of bubble tea consumers worldwide are from the Far East. Many bubble tea brands offer no other beverage but tea as the basis for their drinks. In the west, coffee remains enormously popular when compared to tea. Most cafes will offer either coffee or tea.
2020 has been an eventful year for everyone throughout the world. We thought why not establish a brand that blends the culture from the east to the west by bringing bubble tea and coffee together in one single location?
Bubbleffea was born. A brand where you can buy bubble tea, classic coffee and perhaps taking an adventure by trying coffee with some bubble toppings or sea salted cream.
Why Bubbbleffea? So, the key figures…
The global bubble tea market was valued at US$1,957 million in 2016, and is projected to reach US$3,214 million by 2023. The global coffee market is expected to reach US$102,279.2 million by growing at a CAGR of 4.32% during the forecast period in 2018- 2023.